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What is the Baidu OMS(Online Marketing Service) API

API (Application Programming Interface) is predefined function, which is used to visit some routines from application by developer, based on software or hardware, without touching the source code, or understanding the internal mechanism.

Baidu Online Marketing Services API is an open platform with arrange of APIs, and now it includes the Baidu Search Marketing Service API and the Baidu Network Marketing API.

Developers can interact with Baidu servers directly by calling API. Based on API, developers can build their own applications, which are used to manage their online marketing accounts, download the data reports, and get statuses of the marketing materials.

You can understand the API as a way to manage your Baidu Online Marketing Account by applications. Of course, you can use both application and handwork to achieve the best effect.

We have our official website: apihome.baidu.com, and you can know much more knowledge on the website. 

Latest update: 2013-01-10 00:19:08

最後更新:2017-01-07 10:07:12

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