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阿裏進軍遊戲——馬雲食言，曾說“餓死不做遊戲”

Alibaba formally enters gaming busines

導讀:阿裏巴巴數字媒體娛樂集團周一宣布，將成立一家遊戲業務集團。

E-commerce behemoth Alibaba Group’s founder Jack Ma, who pledged on at least two occasions that the company would never enter the gaming industry, seems to have changed his mind.

電子商務巨頭阿裏巴巴集團的創始人馬雲(Jack Ma)似乎已經改變了主意。馬雲至少曾兩次承諾，該公司永遠不會進入遊戲行業。

Ma said in 2008 that the company "would rather starve to death than live on games". In 2010, he said that Alibaba would not invest one penny in games.

馬雲在2008年表示，公司“餓死不做遊戲”。2010年，他說阿裏巴巴不會在遊戲上投資一分錢。

But the company did not stick to that principle too long. Alibaba Digital Media and Entertainment Group announced on Monday that it will establish a gaming business group.

但該公司並沒有太長時間堅持這一原則。阿裏巴巴數字媒體娛樂集團(Alibaba Digital Media and Entertainment Group)周一宣布，將成立一家遊戲業務集團。

Zhan Zhonghui, former chief operation officer of Net-Ease, will take charge of the gaming business group.

網易公司(net - ease)前首席運營官詹中輝(Zhan Zhonghui)將負責該遊戲業務集團。

In an internal letter to all Alibaba’s staff, Zhan said the company would "pursue excellence as long as it steps into an industry".

在一封寫給所有阿裏巴巴員工的內部信中，詹其雄表示，該公司“隻要進入一個行業，就要追求卓越”。

The company will improve its ability in developing its own games and integrate research and development with operation in the hope of developing games that have high popularity and a good response from the market, he said.

他說，該公司將提高自身開發遊戲的能力，並將研發與運營結合起來，希望能開發出高人氣的遊戲，並能從市場上獲得良好的反響。

An Alibaba spokesman said the gaming market capacity is big enough to include more participants.

阿裏巴巴發言人表示，遊戲市場容量大到足以容納更多參與者。

Alibaba’s Digital Media and Entertainment Group’s Chairman and CEO Yu Yongfu said the gaming unit would leverage the resources created by its sister platforms such as online videos and movies.

阿裏巴巴的數字媒體和娛樂集團董事長兼首席執行官於永福表示，該遊戲部門將利用其姊妹平台(如在線視頻和電影)所創造的資源。

最後更新：2017-10-09 00:30:53

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