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About interactive video ads

So, you're running TrueView video ads to reach your ideal audience and increase awareness. Now, you want to take your video ads to the next level by driving more engagement with your audience.

Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as driving app installs, product purchases, or visits to your website.

Here are some ways to make your video ads interactive:

Goal Interactive feature Where to create it
Increase engagement with your video ad or brand

Cards

  • Showcase the features of a product or service within a video.
  • Promote other videos or playlists to generate follow-on engagement for your channel.

End screens

  • You can manually create an end screen in your YouTube account to encourage further engagement with your brand. 
 YouTube
Drive visits to your website

Call-to-action overlays

  • Show an overlay to drive clicks to your site.
 AdWords or YouTube
Encourage viewers to buy your products

Shopping cards

  • Show listings with product details from your linked Merchant Center account.
  • Connect viewers to products they’ve already viewed or that are related to the video they’re watching.
 AdWords - TrueView for shopping campaign
Drive visits to your website and increase conversions Auto end screens
  • Show an automatically-generated screen at the end of your video ad that encourages viewers to take an action, such as installing an app.
 AdWords -
TrueView for mobile app installs campaign

 

TrueView video ads are billed on a cost-per-view (CPV) basis, which means you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages in other video interactions, such as clicks on call-to-action overlays (CTAs), card teasers or icons, or companion banners.

Note: Some interactive features may not be supported across all devices and platforms, for example the YouTube mobile site (m.youtube.com) doesn't support all features on mobile.

Here’s more information about each interactive feature:

Cards

Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. You can provide a final URL from a list of eligible sites and, depending on the card type, customize an image, title, and call-to-action text.

A teaser is shown at the designated time for a few seconds, and viewers who click it can then access the card directly. At any other point in the video, viewers will see an icon appear when they hover over the player on desktops or whenever the player controls show on mobile devices. Viewers can also click the icon to browse all of the cards present on the video.

Learn how to set up cards for your videos in YouTube.

最后更新：2017-05-23 03:18:05

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