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Advertising on YouTube Kids

All advertisements sold in the YouTube Kids app must comply with the additional advertising policies outlined below, as well as YouTube’s general advertising policies. YouTube Kids advertising policies may evolve over time. We encourage you to check back often to read the latest updates. All YouTube Kids Paid Ads must be pre-approved by YouTube’s policy team prior to being served in the YouTube Kids app. Additionally, advertisers must also comply with applicable laws and regulations (including any relevant self-regulatory or industry guidelines). You can read more about our ad format requirements below.

What is a Paid Ad in YouTube Kids?

To provide an experience free of charge, YouTube Kids is ad-supported with limited advertising. When you select a YouTube video in the app, you may see an ad bumper followed by a video ad- marked with an "Ad" disclaimer- before the video you selected. These are paid advertisements ("Paid Ads").

Content uploaded by users to their channels are not considered Paid Ads. For example, a search for "trains" could result in a TV commercial for toy trains uploaded by a user or a toy train company, none of which are Paid Ads. Likewise a search for "chocolate" can show a user-uploaded video on making chocolate fudge even though we do not allow paid advertising for chocolatiers.

Ad Format Requirements

• Format: At this time we only accept the in-stream video ad format in YouTube Kids.
• Maximum time length: 15 seconds for non-skippable and 60 seconds for skippable. This excludes the 3 second ad bumper that may play before the Paid Ad.
• Destination URLs: Destination URLs and outbound links (including call-to-action overlays and infocards) are disabled from the app. Ads in YouTube Kids will not be clickable.
• Site-served: All Paid Ads must be hosted on YouTube. Third-party served ads are prohibited.

Ad Targeting and Data Collection

• We prohibit interest-based advertising in YouTube Kids.
• Paid Ads with remarketing or other tracking pixels are prohibited.

Restricted Product Categories

Paid Ads for the following products are prohibited in YouTube Kids.