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Tips for optimizing your video campaign

So, you've uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:

  • If you find that your video ad's view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.
  • If your cost-per-view (CPV) is higher than your target CPV and you're willing to reach a broader audience, try adjusting to a lower CPV.
  • If you're not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.

最后更新：2017-05-23 03:18:03

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