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About targeting for video campaigns

Video ads run on YouTube and across the web through the Google Display Network. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages, and offers rich content from all over the world. The Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps (source: comScore).

By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they're interested in, and what content they're viewing.

Starting in January 2017, and gradually becoming available to more and more advertisers through spring 2017, display and video ad groups that don’t have a targeting method will be eligible to show ads on the Google Display Network and YouTube. As a one-time exception, existing ad groups without targeting will be automatically paused to ensure they don't run ads you don't intend to show. Going forward, manually pause ad groups that aren’t ready to show ads. To learn more, go to Pause or resume your ad groups.

最后更新：2017-05-23 03:18:07

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