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About bulk management tools for video campaigns

By using the bulk management tools in AdWords, you can more efficiently create, manage, and report on your video campaigns and ads in bulk. Here are a few of the tools we offer:

  • Bulk uploads: Create and edit hundreds of video campaigns at once instead of one at a time. By downloading a spreadsheet of your campaigns, ad groups, or ads, you can then make offline edits, and upload the spreadsheet back into your account.
  • Bulk in-line editing: Use the Edit drop-down menu on the "Campaigns," "Ad groups," and "Ads" tabs to adjust more than one element in your account at a time. Using bulk editing saves you time by simultaneously updating multiple items in one campaign or across multiple campaigns at once. By clicking the Recent bulk edits menu option, you can see recent edits made to your account in the last 90 days.
  • Automated rules: Automate changes to your account (like bids, budgets, and status) based on criteria you specify. For example, you can automate changes across to your video ads’ status and CPV bids, according to conditions you choose.
  • Manager account reporting: On the "Reports" tab in a manager account, you can create, download, and manage a range of performance reports across all of your managed accounts. To see how your video campaigns are performing, you can add metrics like views and view rate to these reports. You can also filter by only the "Video" campaign type to narrow your scope even further.
  • AdWords Editor: You can create and edit your video campaigns using AdWords Editor.
  • AdWords scripts: You can automate actions in your AdWords account by using JavaScript code. Use scripts to change bids, pause ad groups, manage items in your account, and more. Learn more

最後更新:2017-05-23 03:18:08

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