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Watch time optimization tips

Watch time is the amount of time that a viewer has watched a video. It can give you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).

YouTube uses watch time as a metric in our algorithm for suggesting videos. The algorithm prioritizes videos that lead to longer overall watch time or viewing sessions, rather than videos that get more clicks. If viewers watch your videos beyond the first click, those videos are likely to be suggested more often.

The idea behind the algorithm is that viewers can see more enjoyable content suggested to them, and creators can cultivate more engaged audiences. You can use the tips below to optimize your videos for higher watch time.