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那些年，乔布斯教给我们的演讲技巧

不知道大多果粉是否和我一样，每年的苹果发布会上都会怀念一个人：Steve Jobs。任何一次苹果大会上，乔布斯从头至尾都不是在兜售产品 而是推销一种体验！Incredible, unbelievable, awesome, extraordinary, 他口中这些振奋人心的词汇总是能让观众心潮澎湃。

今年是 iPhone 发布 10周年，有果粉说： ”当库克喊出“One more thing”的时候，我差点哭了。“还有开头乔帮主那段原声，我们仿佛觉得那个卓越的演讲大师从未远去。OK，言归正传，我们来瞻仰一下乔帮主那些年教给我们的演讲技巧。

Whether it sthe notebook or the Iphone, Jobs unveils a single headline that set the theme.

-Today Apple is goingto reinvents the phone.

不管是发布Mac book还是iPhone 乔布斯只用简单的一句话就点明了主题——

-今天苹果将掀起一场手机革命!

Once you identify a theme, make sure it’s clear and consistent throughout the presentation.

一旦你确立演讲主题，整个演讲就要清晰地围绕这个主题来展开。

Steve Jobs always provides an outline for his presentation and then verbally opens and closes each section with clear transition and between.

演讲开始乔布斯列出一个大纲，并明确告诉听众每个部分何时开始，何时结束。

The point is, make it easy for your listeners to follow your story. Your outline will serves as guide post along the way. You also know that during his presentation Jobs uses words like "extraordinary", "amazing" and "cool". He is passionate, enthusiastic and it shows.

为了让听众不会半路跟丢，大纲会是一个不错的选择。它就像路标指引着听众紧跟你的步伐。在乔布斯的演讲中，你还会听到这样一些词:非同凡响、华丽丽、酷毕了。这些词汇充分展现了他的兴奋与激动。

-Incredible,unbelievable, awesome, extraordinary year for Apple.

-对于苹果来说，这是难以想象、非同凡响的一年。

You know your audience wants to be wowed, not put to sleep. Too many people fall into this presentation mode, its stiff, its formal, it lacks possess. We, your listeners will give you a permission to have fun and be excited about your company, your product during your service.

好的演讲应该振奋人心而不是催人"睡"下。枯燥、严肃、乏味的演讲放倒了一帮又一群的听众。那样的演讲我们不爱听、有趣、有激情地展现公司的产品，这才是我们需要的。

If you are not passionate about it, we are not going to be. Remember, Jobs isn’t selling hardware. He s selling an experience. If you offer numbers and statistics, make them meaningful.

如果你在那玩深沉，我们观众又怎么可能会激情四射。乔布斯从头至尾都不是在兜售产品，而是推销一种体验。如果要引用数据，请赐予它意义吧。

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最后更新：2017-10-13 22:38:38

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