757      阿裏雲  技術社區[雲棲]

那些年，喬布斯教給我們的演講技巧

不知道大多果粉是否和我一樣，每年的蘋果發布會上都會懷念一個人：Steve Jobs。任何一次蘋果大會上，喬布斯從頭至尾都不是在兜售產品 而是推銷一種體驗！Incredible, unbelievable, awesome, extraordinary, 他口中這些振奮人心的詞匯總是能讓觀眾心潮澎湃。

今年是 iPhone 發布 10周年，有果粉說： ”當庫克喊出“One more thing”的時候，我差點哭了。“還有開頭喬幫主那段原聲，我們仿佛覺得那個卓越的演講大師從未遠去。OK，言歸正傳，我們來瞻仰一下喬幫主那些年教給我們的演講技巧。

Whether it sthe notebook or the Iphone, Jobs unveils a single headline that set the theme.

-Today Apple is goingto reinvents the phone.

不管是發布Mac book還是iPhone 喬布斯隻用簡單的一句話就點明了主題——

-今天蘋果將掀起一場手機革命!

Once you identify a theme, make sure it’s clear and consistent throughout the presentation.

一旦你確立演講主題，整個演講就要清晰地圍繞這個主題來展開。

Steve Jobs always provides an outline for his presentation and then verbally opens and closes each section with clear transition and between.

演講開始喬布斯列出一個大綱，並明確告訴聽眾每個部分何時開始，何時結束。

The point is, make it easy for your listeners to follow your story. Your outline will serves as guide post along the way. You also know that during his presentation Jobs uses words like "extraordinary", "amazing" and "cool". He is passionate, enthusiastic and it shows.

為了讓聽眾不會半路跟丟，大綱會是一個不錯的選擇。它就像路標指引著聽眾緊跟你的步伐。在喬布斯的演講中，你還會聽到這樣一些詞:非同凡響、華麗麗、酷畢了。這些詞匯充分展現了他的興奮與激動。

-Incredible,unbelievable, awesome, extraordinary year for Apple.

-對於蘋果來說，這是難以想象、非同凡響的一年。

You know your audience wants to be wowed, not put to sleep. Too many people fall into this presentation mode, its stiff, its formal, it lacks possess. We, your listeners will give you a permission to have fun and be excited about your company, your product during your service.

好的演講應該振奮人心而不是催人"睡"下。枯燥、嚴肅、乏味的演講放倒了一幫又一群的聽眾。那樣的演講我們不愛聽、有趣、有激情地展現公司的產品，這才是我們需要的。

If you are not passionate about it, we are not going to be. Remember, Jobs isn’t selling hardware. He s selling an experience. If you offer numbers and statistics, make them meaningful.

如果你在那玩深沉，我們觀眾又怎麼可能會激情四射。喬布斯從頭至尾都不是在兜售產品，而是推銷一種體驗。如果要引用數據，請賜予它意義吧。

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最後更新：2017-10-13 22:38:38

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