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小米线上销售的优势已逐渐减弱，随之而来的是增长放缓

自2010年成立以来，小米的销售渠道基本来自线上，依靠粉丝经营和线上销售的模式，打破了实体店和分销代理的传统销售模式，并迅速占领市场。模式纷纷被各大厂商效仿，小米线上销售的优势已逐渐减弱，随之而来的是增长放缓、销量下滑等消息。
雷军在接受包括第一财经在内的媒体采访时表示，小米过去两年遇到了三个困难，其中之一便是此前小米一直专注于电商，如何从线上走到线下成为考题。
去年3月，小米迈出线下零售的第一步，截至目前，小米在全国20多个省份开设228家门店，其中包括在一线城市设立的直营店和二线城市设立的小米之家专卖店。按照雷军的开店目标，预计今年年底小米之家的开店数量为250家，明年年底开店500家。
小米正准备全面拉开线下市场争夺战。不过，OPPO、vivo等手机品牌在线下渠道已深耕多年。
“对于小米来说，转攻线下的目的并不只是单纯地售卖手机，它想通过线下门店来售卖其他产品，通过实现小米生态体系的一个整体协作来提升营收

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最后更新：2017-11-08 01:43:23

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