253      微軟  windows

小米線上銷售的優勢已逐漸減弱，隨之而來的是增長放緩

自2010年成立以來，小米的銷售渠道基本來自線上，依靠粉絲經營和線上銷售的模式，打破了實體店和分銷代理的傳統銷售模式，並迅速占領市場。模式紛紛被各大廠商效仿，小米線上銷售的優勢已逐漸減弱，隨之而來的是增長放緩、銷量下滑等消息。
雷軍在接受包括第一財經在內的媒體采訪時表示，小米過去兩年遇到了三個困難，其中之一便是此前小米一直專注於電商，如何從線上走到線下成為考題。
去年3月，小米邁出線下零售的第一步，截至目前，小米在全國20多個省份開設228家門店，其中包括在一線城市設立的直營店和二線城市設立的小米之家專賣店。按照雷軍的開店目標，預計今年年底小米之家的開店數量為250家，明年年底開店500家。
小米正準備全麵拉開線下市場爭奪戰。不過，OPPO、vivo等手機品牌在線下渠道已深耕多年。
“對於小米來說，轉攻線下的目的並不隻是單純地售賣手機，它想通過線下門店來售賣其他產品，通過實現小米生態體係的一個整體協作來提升營收

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最後更新：2017-11-08 01:43:23

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